Behind the Brand

Hi! I’m Shellie—I am so excited you’re here! 20LouAshley Handmade started as a tiny little hobby and quickly turned into a full-on love affair with leather, stitches, and pretty things. I’m obsessed with making handbags and accessories, and when I have extra material, I turn it into cute bracelets, earrings, and whatever else sparks joy. Named after my two sweet girls, every piece is made by hand with lots of love, care, and maybe a little happy dancing in the craft room. I personally pick each piece of leather, and every single item is one-of-a-kind—just like you!

Everything I make uses full-grain leather, aka the good stuff. It’s the top layer of the hide, super durable, water-resistant, nearly scratch-resistant, made in the USA, and yes—it’s the same leather they use for Red Wing Boots! Pretty cool, right? Thank you so much for taking a look, and I would absolutely love the chance to make a bag just for you!